In a moment of frustration, Sara Blakely, the founder of Spanx, was struck with inspiration. After searching high and low for a solution to a problem she and many others had, she figured out a brilliant yet simple solution. Likewise, the founders’ vision for Bonvera, an idea they felt must exist, was born out of a time of frustration.
For a business to succeed it must fill a gap in the marketplace; it must fix a problem that others have not yet identified or solved. In the case of Bonvera, the problems have been identified, but in our opinion, have not been adequately solved. In our ever-changing and fast-paced society, conventional career wisdom seems to be producing less and less positive fruit. Our market research revealed that most people are facing crises in one of more of the following areas: finances, autonomy, health and community.
A large percentage of Americans are in a very tight financial bind. Here are just a few statistics to shed light on the magnitude of the problem.
- 60 percent of Americans have less than $1000 in savings (bankrate.com)
- $37,172 is the average student loan debt for class of 2016 (Time)
- $5,000 is the median retirement savings for working age families (CNBC)
These are just a few statistics in a myriad of retirement and savings statistics, most of which are just as alarming. We don’t believe we have to convince you that most Americans are in a bad financial situation and desperately looking for a solution.
To compound the problem, many of the Americans that are already hurting financially are in jobs that lack autonomy. The workforce is changing dramatically and at a breakneck pace. If people don’t start preparing for the digital shift in careers they’re likely going to end up deepening their already dire financial situation.
Long work hours, stress and an overall busy lifestyle is leading to a health epidemic in our country. Easy, unhealthy options tend to be the go-to for many people. Our constant on-the-go lifestyles don’t lend themselves to a healthy lifestyle. The lack of time and money up front make the problem worse which, unfortunately, makes the financial issues even worse down the road.
Today’s world allows us to be more connected than ever before. However, the depth of those relationships is at an all-time low. Real-world, offline relationships and a community of supportive, serving, uplifting people are fading, yet people are desperately craving them.
All of these issues are connected by the underlying current of a lack of time and/or money. This begs the question: Why hasn’t anyone solved these problems yet?
The answer is that many companies are trying to solve these problems – individually. Many companies offer great health products and education, many companies offer community, many companies offer financial education. While it is wonderful to try and tackle these problems individually, the problem is four-fold. We believe that the best way to solve these issues is to provide a solution to the underlying problems of a lack of time and money.
Bonvera answers to these problems in a wholesome way, by offering financial freedom, the freedom to create your own schedule and the tools to succeed. If you are ready to take the leap and gain time and money freedom, contact your Bonvera entrepreneur or visit us online, today.